7/8/15
Wearable technology, once relegated to science-fiction, has seen dramatic growth over recent years. Today, the continued emergence of wearables ranging from smart watches to sleek, augmented reality platforms is forecast to produce record sales in coming years.
As the technology behind wearables advances, customers will want to experience the latest innovations and will expect retail sales personnel to have the most up-to-date information. Retail managers must incorporate strategies to keep stores out in front of this rapidly-developing market.
Watch this video to find out how the Intel® Experience is revolutionizing the customer experience.
Don’t be surprised on the day a customer asks to see the smart watch with the alarm that wakes her up and starts her coffee pot at the same time. Everything begins with an idea and makers and innovators are imagining and creating unbelievable technologies. They are a huge driving force in the wearable world, and the awesome projects they create are changing the face of product development.
For your customers who are the “makers” of the world, point them in the direction of Intel® maker-oriented platforms like the Intel® Edison and Intel® Galileo Boards and Modules. These products present makers with a great way to get started customizing their own wearable tech or linking their current hardware to the Internet of Things.
Discover more about the Maker Movement by watching this video.
Experienced retail sales managers and successful retail sales representatives know that user experience has a huge impact on sales and customer loyalty. Add to that the ability to relate personal experiences with a particular product, and customers will find it even easier to make a final decision.
Let hardcore gamers on your staff try their favorite first-person shooter wearable on a laptop like an MSI* Gaming 9S7-175912-012 with an Intel® Core™ i7 processor for a few minutes. They'll pick up insights on what sets it apart from other gaming hardware so they can then share this information with their gaming customers.
Factors like style and features are important to many customers. Designate a couple of retail sales reps to try a popular smart watch such as the Basis Peak* for a week. Then let them share their feedback with the rest of the sales team. This allows sales teams to better understand what wearable customers might be looking for in a smart watch and it’s a great team building activity to boot.
Wearable technology usually serves multiple functions. Devices such as the Intel® Audio Bio Sport Earbuds, for example, feature great sound in a small package, but they also track heart rates during workouts. Knowing about these kinds of little details is essential to helping your reps make more sales.
Wearable development is one of the fastest growing, and quickly changing, areas of technology. Customers want the latest in technology and retail sales teams who are knowledgeable and familiar with wearables will reap the benefits of more sales and better customer interactions and experiences.
From fashion to fitness, Intel is leading the way in wearable technology and computing. The Make It Wearable global initiative is just one example of how Intel is changing the world by turning the dreams of the makers and innovators into tangible products that will change the way people live, work, and play.
Click here to access videos of this year’s finalists and winners in the Intel® Make It Wearable challenge.
Are you and your sales team ahead of the wearable knowledge curve or behind it? Take advantage of the interactive learning environment provided by the Intel® Retail Edge Program to get up-to-date training on Intel® products and technologies like wearables. Sales representatives will learn about the features and functionality of devices and how to best present this information to their customers.
Click here to find out more information and to sign up for the Intel® Retail Edge Program.
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*Other names and brands may be claimed as the property of others.
© 2015 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel Retail Edge, Intel Edison, Intel Galileo, Intel Audio Bio Sport Earbud, and Intel Make It Wearable are trademarks of Intel Corporation in the U.S. and/or other countries.
