Three Intel® Technologies to Alleviate Customer Internet Security Concerns

4/19/16

Lurking, preying, stealing—it's the life of a hacker in today's digital world. It's important we all understand how to avoid becoming victims of identity theft, extortion hacks, and other malicious acts.

Internet Security Tips for CustomersAs customers shop for new devices, they look to retail sales reps for guidance on how to protect their online information and devices. It's important to understand all the options available to be able to speak knowledgeably about cybersecurity and cybercrime and guide customers to the right solutions for their needs.

Intel Security, a division of Intel, is committed to enabling “a safe and connected world” for everyone. Here are three Intel Security technologies you and your sales reps can offer that address security concerns of your customers.

1. McAfee Award-Winning Protection

While customers will likely recognize the McAfee name and associate it with anti-virus software, many might not know that McAfee is now a part of Intel through the Intel Security division. Integrating Intel innovation and performance with the expertise of McAfee results in powerful solution options for protecting a customer's online presence.

Some of these options include1:

2. Intel® Identity Protection Technology

People trust their electronic devices to keep their personal information safe and secure. As hackers become more sophisticated in their tactics at stealing that private information, customers now need more than a username and a password for protection.

Enter Intel® Identity Protection Technology or Intel® IPT. This is an additional layer of security built into devices powered by the latest Intel® Core™ processors1. These devices connected to Websites partnered with Intel® IPT help protect the identity of customers as they shop, bank, or interact with family and friends on social networks.

When customers access Intel® IPT–enabled Websites, the technology validates their identity and that they are logging in from a trusted device.

If a hacker discovers the customer's username and password, he or she needn't worry. Hackers won't be able to access the account without the device because the two are completely connected.

3. True Key™ Password Manager

Passwords for logging in online usually fall into one of two categories, too easy to hack or too hard to remember. Your customers will be thrilled at the prospect of saying goodbye to passwords. The True Key™ application gives them the option to do just that.

In fact, True Key™ technology gives customers multiple ways, called factors, to choose from in order to authenticate their identity across all of their devices1.

Some of these authenticating factors include:

  • Face
  • Fingerprint
  • 2nd device

Two factors are always used to verify identity. The more factors chosen, the safer the profile1.

Want to still use passwords? That's okay too. The True Key™ Password Manager auto-saves and enters passwords. No more having to carry password books between home, work, or shopping excursions.

Safely Surfing in the Digital World

In today's digital world, there are many fronts to fight to keep information and devices safe and secure1. From malware threats to identity theft, it's important to understand the safeguards available to address customer concerns.

Reps with the right knowledge can help alleviate customer concerns about cybercrime by discussing best practices for Internet security and the devices and products available to protect them1.

The Intel® Retail Edge Program keeps sales reps up-to-date on the latest Intel® devices and technologies, including security services and solutions.

Find Out More Information About The Intel Retail Edge Program

References:

*Other names and brands may be claimed as the property of others.

© 2016, Intel Corporation. All rights reserved. Intel, the Intel logo, the Intel Retail Edge Program, True Key and the McAfee logo are trademarks of Intel Corporation or McAfee, Inc. in the U.S. and/or other countries.

1Intel technologies’ features and benefits depend on system configuration and may require enabled hardware, software or service activation. Performance varies depending on system configuration. No computer system can be absolutely secure. Check with your system manufacturer or retailer or learn more atintel.com

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