Training needs to deliver general sales strategies and tips that can generate greater confidence in real-world situations that occur on the sales floor. This training is ideal for younger members of your sales staff who may need a little extra help to make the most positive impact on your customers.

Ideally, product knowledge training should be measurable and reinforced with some type of reward system. The more knowledgeable employees are, the more confident they will feel when interacting with customers and fellow associates. Rewarding them for learning is a great motivator, and rewards can be as simple and inexpensive as saying, “Great job!”

Posted: 9/23/16

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