The Holidays are here and it’s important to make the buying experience as easy as possible for your customers in order to have a successful season. Removing friction points during the shopping and buying processes is critical to ensure the best experience for each customer.

The right training is critical to help your sales associates present the most accurate information and the most immersive buying experience for shoppers in your store as they look to find the perfect gift. 

Posted: 12/6/16

Incorporating technology in your sales and marketing strategies helps streamline your processes, create better customer experiences, and provides insight into valuable data. However, your sales associates continue to be your most effective line of engagement and support for your customers.

This is particularly true during the Holiday shopping season which can be highly stressful and confusing for shoppers looking for the latest tech devices. 

Posted: 11/30/16

The Intel® Retail Edge Program recently wrapped up another wildly successful Score with Intel® Core™ competition. All of the 2016 winners have been rewarded, all of the winning schools have received their donations, and we are already working on next year’s competition. 

Our annual Score with Intel® Core competition is a vital component
of the Program and each year we are amazed at the gamesmanship of
competitors and their desire to come out on top. 

Posted: 11/15/16

The experts at the Consumer Technology Association* (CTA*) are forecasting growth of 3.8 percent for this year's Holiday season and a 3.1 percent boost in tech sales across the U.S.¹. 

Preparing your team to take advantage of these projections and to deliver the most effective customer service can help your store compete effectively in your local marketplace and with online merchants. 

Posted: 11/11/16

The holiday shopping season is almost upon us once again. With millions of dollars up for grabs in the tech field alone, retailers should keep a close eye on developing trends and hot products for this peak shopping period.

The right sales associate product training ensures the greatest profitability for your retail stores this holiday season. In fact, one study indicated 83% of respondents stated an exceptional salesperson gives retailers a big advantage².

Posted: 11/4/16

A friendly, courteous, and knowledgeable sales staff helps your stores attract and retain customers.

By focusing on the needs of your customers rather than marketing products as a priority, you are able to create an environment conducive to long-term loyalty and return business.

This results in higher traffic, increased sales, and an enhanced reputation in your local community. 

Posted: 10/26/16

One of the best ways to stand out from the crowd in the retail tech industry is to develop a sales team with the expertise and knowledge needed to provide accurate guidance to your customers. 

Your sales associates represent the front line of your organization and are often the sole point of contact that customers have with your store. By providing them with the right training and the motivation needed to go the extra mile for customers, you can create compelling reasons for customers to make the trip to shop in your store rather than shopping online.

Posted: 10/12/16

As physical and digital boundaries between retailers and customers continue to be redefined, the role of the in-store sales associate may appear diminished. This is suggested by Millennials' preference for online product research to in-store research by a 2-to-1 margin. 

The good news is that 94 percent of total retail sales still occur in-store versus online¹.

Sales associates must.....

Posted: 10/6/16

Training needs to deliver general sales strategies and tips that can generate greater confidence in real-world situations that occur on the sales floor. This training is ideal for younger members of your sales staff who may need a little extra help to make the most positive impact on your customers.

Ideally, product knowledge training should be measurable and reinforced with some type of reward system. The more knowledgeable employees are, the more confident they will feel when interacting with customers and fellow associates. Rewarding them for learning is a great motivator, and rewards can be as simple and inexpensive as saying, “Great job!”

Posted: 9/23/16

Intel OEM partners are currently shipping over 100 new devices powered by the 7th gen Intel® Core™ processors. These will be great options for your customers as we enter the holiday season. 

Your associates should sharpen their sales skills and learn about the new 7th gen Intel® Core™ processors and the exciting, beautifully designed devices they power. Newly released Learning activities in the Intel® Retail Edge Program will help with this and more.  

Posted: 9/15/16