The number of shoppers who research prices from their smartphones while in the store continues to grow. This often leads to showrooming.

However, the news isn't all bad. Retailers that embrace a parallel trend known as "webrooming," which is basically showrooming in reverse, can fight back against online revenue drain and get their customers excited about the in-store buying experience.

Some reports indicate that as many as 73% of consumers still prefer to purchase products in a physical store. When the in-store experience is done right, it's impossible for competing online retailers to match.

Posted: 2/9/16

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