Sales associate training is a significant investment. Selecting the right types of training pays off in added device and technology sales and improved customer loyalty.

Assessing the skills and knowledge base of your current sales associates helps you to decide on the best way to approach the training process. This allows you to play to your team's strengths while ensuring the most effective use of your available resources.

Posted: 2/27/19

Perhaps someday online retail will engage more than the eyes and ears of their customers. Meanwhile, brick-and-mortar stores offer customers sensory engagement, direct product expertise, plus “here and now” gratification. These advantages and more provide a rich shopping experience unavailable online.

So, what are a few steps your store can accomplish to optimize its unique advantages over online-only retailers? How will you create memorable customer journeys that get talked about?

Posted: 2/18/19

CES* 2019 didn’t disappoint in exciting crowds with the latest technology innovations for the consumer sector. As always, Intel generated a lot of buzz.

Show attendees caught a glimpse of the latest advancements in artificial intelligence (AI), 5G networking, next-gen Wi-Fi, autonomous vehicles (AV), and the future of computing.

Posted: 1/25/19

Last week at CES* 2019, Intel announced a number of inspiring and exciting technology advancements. Not the least of these is the addition of six new members of the 9th Gen Intel® Core™ desktop processor family.

As with the first release of the 9th Gen Intel® Core™ processors in 2018, these latest processors are designed to support all customer needs from casual computing to professional content creation and high-end gaming.

Posted: 1/17/19

The retail landscape has undergone a quiet revolution over the last decade as customers gained access to almost unlimited research resources on the internet for their purchasing decisions. Whereas they once relied on companies and brands for information, today they source multiple websites to compare prices, read reviews, or converse with other customers.

Read on to understand how the present paradigm continues to evolve increasingly customer-led sales strategies as exemplified by Always Be Helping (ABH).

Posted: 12/12/18

Desktops, laptops, and 2 in 1s are part of everyday life for most people. These devices keep us informed, entertained, and connected to those who matter most. 

Making sure your stores implement proven strategies to win your fair share of customers can boost sales and profitability for your company. With PC sales back on the upswing, your approach to the customer experience is more important than ever. 

Posted: 12/7/18

Finding the right motivational strategies can have a significant impact on members of a sales team. Understanding the key principles of motivation can help you manage your sales associates more effectively and provide you with a solid framework for future growth and profitability.

While every individual is different, here are three motivators that have proven useful with successful sales associates.

Posted: 11/30/18

The Consumer Technology Association* projects a record-setting $96.1 billion will be spent on technology products in the U.S. between October and December of this year. The right marketing strategies help your stores achieve higher profitability and increased sales during the upcoming 2018 Holiday season. 

By putting the right plans into action, your stores can take full advantage of this peak sales season. Here are some of the most practical marketing strategies to brighten the Holiday outlook for your stores. 

Posted: 11/19/18

Your desktop PC customers have something new to cheer as Intel recently announced the debut of three unlocked 9th Gen Intel® Core™ processors. These feature more cores, more threads, and more performance to deliver what your customers need to take their gaming, recording, and streaming to the next level.^1,2

This announcement has created quite the buzz. Do your sales associates have the information needed to answer customer questions about these new processors?

Posted: 10/31/18

Providing your staff with the right training can supercharge your sales team and help to deliver the best possible experiences for customers. Product training is especially important in the ever-evolving retail tech industry. 

Making sure your sales associates have the most up-to-date and accurate knowledge about the PCs and other tech products on your shelves helps you create a bond of trust with customers that allows you to enjoy the highest degree of success.

Posted: 10/1/18