Modern shoppers are better equipped to find the products they need than ever before. Many perform research about significant purchases before they start shopping.

Despite those consumer habits, great in-person service matters more than ever. Shoppers expect sales associates to be knowledgeable and helpful while delivering a memorable shopping experience.

Posted: 9/8/21

The right peripherals, connectors, and accessories can make or break a tech setup for your customers.

Helping your sales staff to recommend the best choices and add-ons for computers, gaming systems, virtual reality (VR) devices, and other high-tech items creates the best buying experiences for customers in your store.

Posted: 8/27/21

Sales enablement isn't a new term, but it continues to trend in the retail world. As shoppers return to stores, many retailers recognize their sales enablement strategies of the past don't match the new behaviors and expectations of customers today.

It's more important than ever for sales associates to have access to as many resources as possible to meet customers where they are in the buying process and generate sales.

Posted: 8/6/21

After a hectic year of uncertainty and change, the upcoming Back-to-School season offers a breath of fresh air for both shoppers and retailers. This year follows a marked decline in school shopping and retail sales as a whole during the pandemic.

Having a knowledgeable team of empowered and prepared associates can make all the difference during this critical sales period.

Posted: 7/26/21

Frontline retail sales associates are the faces of a company and usually the first point of contact. Not only do they act as brand ambassadors, but they provide a lasting make-or-break experience for customers.

Contrary to popular belief, traditional retail still reigns supreme. Those valuable one-on-one interactions directly impact sales, so it pays to develop the retail skills of your associates.

Posted: 7/13/21

A mystery shop can be an extremely useful tool and a strategic method of changing behavior and reaching more people.

Since it was first employed in the 1940s to analyze employee integrity, mystery shopping has evolved to become a research tool used by organizations and companies to understand the brand sentiment and rate the customer experience by understanding the customer-sales associate interaction.

Posted: 6/22/21

As customers and the nation’s economy emerge from the year-long pandemic quarantine, stores should be ready for the uptick in shoppers. A recent report compiled by The Harris Poll indicated that 62% of U.S. consumers plan to shop in stores at least once per week.

The report also found that, “Companies, in trying to recover, adapt, and evolve must understand the evolution of Americans, who are digitally accelerated, hyper-resourceful, and ever-mindful."

Posted: 6/8/21

Your customers are complex. They cross multiple demographics, exhibit less brand loyalty than in the past, and come well-armed with product knowledge from their social networks and own research.

These characteristics make it challenging to adopt a one-size-fits-all strategy to category merchandising in your store. Incorporating a well-thought-out and designed merchandising strategy can help.

Posted: 5/19/21

Learning is a never-ending process and one of the most amazing opportunities we as human beings have to find joy through growth. During the school-age years, learning proficiency is most often assessed through testing.

However, as we mature and move into specialized roles inside organizations, an assessment is only one piece of a very rich puzzle that points toward the ultimate goal of most learning initiatives: creating behavioral change.

Posted: 5/6/21

Fostering an atmosphere of cooperation provides your store with tangible benefits that go beyond a more pleasant working environment. The right team-building strategies allow your team members to work together to create the opportunity for a sale and to support each other more effectively throughout their daily routines.

Here are some proven strategies for promoting cooperation over competition within your sales team.

Posted: 4/29/21