A detailed understanding of customer behavior isn’t only derived from data. In-store, one-on-one interactions between associates and customers reveal essential information. The body language exhibited during these interactions can be quite telling.

Some look only to provide tools and tips for the body language needed by associates when talking with customers. Flipping this coin is equally important. The customer’s body language provides your sales team with valuable insights into their likely attitudes and thought processes.

Posted: 4/21/21

There are real-world benchmarks, and there is real-world usage, and a PC with an 11th Gen Intel® Core™ processor delivers real-world results. A Mac? Not so much.

To help your customers understand the real differences between an Intel® Core™ processor-powered laptop and a Mac, Intel has launched the #GoPC ad campaign.

Posted: 3/22/21

With more and more people looking online to find the best deals on tech products, retailers must incorporate innovative methods to not only attract but engage customers to increase store sales.

Here are six tips to help you and your sales associates reach and engage with shoppers who come to your store in search of the latest computers and other tech products.

Posted: 3/11/21

One reality of almost every retail sales manager’s existence is turnover. Specifically, employee turnover rates are too high and seemingly unending. Finding ways to reduce turnover can be challenging, particularly for managers who work in tech retail's continually evolving world.

One area should be part of any plan to reduce employee turnover and promote retention. It is often overlooked but can empower employees and help them recognize the benefit of staying a part of your team.

Posted: 2/25/21

Computer retail sales associates need a wide range of skills to effectively and successfully interact with customers. The retail market has experienced many changes, yet one thing has remained constant. Shoppers rely on sales associates to recommend the right products for their needs.

With the continued growth of the technology sector, sales associates must possess a skill set beyond general technical knowledge to build a solid relationship with customers.

Posted: 2/4/21

At CES 2021, Intel previewed new processors and technologies designed to offer premium computing experiences, particularly for your business, gaming, and mobile customers. With the arrival of more than 50 processors for business, education, mobile, and gaming platforms powering more than 500 new laptop and desktop designs, 2021 will be an exciting year for many of your customers.

Check out a few of the highlights from the all-virtual event.

Posted: 1/26/21

Audience engagement is critical to the success of any learning environment. It is especially true in corporate eLearning, where there are plenty of obstacles that can limit success. Yet, beyond a doubt, there are steps to take to ensure outstanding results and engagement.

Take a look at the 10+ core components that we’ve incorporated into the Intel® Retail Edge Program to make retail sales associate engagement successful.

Posted: 1/19/21

Technology changes so quickly, and it can be difficult for anyone, regardless of age, to keep up with the latest computer capabilities. Retail sales associates interact with all types of customers who have a wide range of technology skills and understanding.

Older customers, particularly those who have been out of the workforce for a while, might require more guidance in selecting the right desktop or laptop. This can leave some associates feeling unsure about helping them make the best choices.

Posted: 12/21/20

There are many things to consider when developing a corporate eLearning program and what components can be included to drive participation and overall success. One such component to consider is a training campaign.

Training campaigns delivered through an eLearning program are great tools to drive engagement, increase brand advocacy, and generate more sales of your product or service. A type of campaign that can generate success is one that aligns with critical selling periods.

Posted: 12/2/20

There’s no doubt that retail sales is one of the most widespread employment choices. It also happens to be among the most competitive. That competition happens between retailers and various brands. It’s also present between locations of the same chain. it even exists between team members in the same store.

Developing and maintaining a cohesive team in the face of competition is essential to success. That’s why management must make a committed and intentional effort to foster a team environment. 

Posted: 11/18/20